In partnership with Sarah McLachlan and the 2010 Lilith Tour, the i4c Campaign® (“i4c a better tomorrow” announces today the four socially conscious enterprises that will receive growth capital from the Lilith i4c Campaign. The i4c Campaign was recently established to mobilize investments and support from members of the arts and entertainment community for companies that drive social and environmental change. From an original pool of 128 potential recipients, the i4c Campaign and Lilith have recognized three for-profit social enterprises—Alter Eco, Better World Books and To-Go Ware—as well as one charity—Grameen America—as the change-making entrepreneurs that will help create a better future and have a significant positive impact on global challenges. Please see reverse for further information about each company.

Lilith has made a financial commitment to the Lilith i4c Campaign to address the lack of resources available to businesses focused on people, planet and profit. The 2010 Lilith Tour will contribute $1 per ticket sold to the i4c Campaign selected companies, and fans can participate by making mobile and online donations to support Grameen America’s expansion efforts. Each company and initiative will be part of the i4c Village, which will travel to all 35 cities of the Lilith tour.

During its initial run from 1997-1999, Lilith Fair raised over $10 million for socially responsible causes. The Lilith i4c Campaign partnership aligns with Lilith’s focus on mission-driven causes and provides an opportunity for fans to participate in building a successful and sustainable economy. Terry McBride, co-founder of Lilith explains, “By contributing a portion of Lilith’s profits to a for-profit campaign now, we are creating a sustainable way to fund Lilith’s elected non-profit in the future.”

The i4c Campaign facilitates collaboration between sponsors, businesses and consumers to create an economy that addresses the challenges of today to create a better tomorrow. Of the i4c Campaign, founder Casey Verbeck says, “We live in a time where we all have to ask ourselves how we can contribute to a better future. The time is now for us to come together and support leaders who have the passion, products and services to truly reshape tomorrow. These are the individuals who deserve our undivided attention and support.”

Accompanying the 2010 Lilith Tour as a partner, ABC has signed on as the official sponsor of the i4c Campaign. Through ABC’s extensive properties and affiliates, as well as Lilith’s international audience—one of the biggest festival draws in the world—this three-way partnership will educate and inspire millions across the globe about issues of sustainability being addressed by leading entrepreneurs.

“ABC is proud to support the i4c Campaign and its efforts to bring socially and environmentally responsible businesses front and center at Lilith,” said Brad Jamison, Vice President, Corporate Initiatives, Disney ABC Television Group. “ABC has a long history of encouraging its audiences to become active participants in building better, stronger communities and this affords us a new, unique opportunity to continue those efforts.”

Casey Verbeck has spent the last 15 years founding, running and advising new business ventures. Verbeck was the Founder and CEO of Partners in Music and now Touchpoint Trust Group—home of the i4c Campaign. His major transition out of the music business came in order to follow his passion for building a responsible economy, based on -people, planet, and profits. Today, Verbeck has launched the i4c Campaign, a multi-tier platform driving awareness and dollars in support of the Triple Bottom Line business sector. He has partnered with Sarah McLachlan and the Lilith Fair in support of the launch of the campaign.

ABC is the official media sponsor of The 2010 Lilith Tour. The Lilith Tour will be strongly represented across ABC television shows and online at ABC.com via the ABC Music Lounge. This includes but is not limited to Lilith artists and the touring festival itself being worked into various ABC programs, as well as the ABC Music Lounge physically joining the tour for the long haul, bringing exclusive coverage and behind-the-scenes action to viewers across the country at ABC.com.

LILITH [i4c] CAMPAIGN RECIPIENTS

Alter Eco: Alter Eco is an importer of a broad range of award-winning 100% fair trade, organic and carbon neutral food products. Alter-Eco’s mission is to offer high-quality and healthy products while ensuring a maximum value for small producers and the environment. Working directly with small farming cooperatives around the world, Alter Eco brings their artisanal line of delicious dark chocolate bars, extra virgin olive oils, ancient whole grains—colored quinoas and jasmine rice varietals—and unrefined sugar to conscious consumers at Whole Foods and many other specialty retailers nationwide. (www.altereco-usa.com)

Better World Books: Better World Books is a for-profit social enterprise founded in 2003 that collects and sells books online with each sale generating funds for literacy initiatives in the U.S. and around the world. With more than eight million new and used titles in stock, the Mishawaka, Ind.-based company has raised over $8 million for its non-profit literacy, library and college partners, and diverted almost 33 million pounds of books from landfills. (www.betterworldbooks.com)

To-Go Ware: To-Go Ware imports, markets and sells smart, stylish solutions to the unnecessary waste of single-use plastics. This visionary woman-owned company provides sustainable and BPA-Free alternatives to disposable containers and cutlery with their stainless steel tiffins (nifty stacked lunchboxes that hail from India) and reusable bamboo utensil sets. (www.to-goware.com)

NON-PROFIT RECIPIENT OF LILITH [i4c] CAMPAIGN

Grameen American: Grameen America is a microfinance nonprofit organization that provides low cost loans, savings programs, credit establishment and other financial services to entrepreneurs living below the poverty line in the United States. This unique peer-lending model creates a social support network and a culture of trust to empower clients to achieve financial independence. (www.grameenamerica.com)